By Cathy Cain-Blank This is Part 2 of the “Do-it-Right Email Marketing” series, originally published on the Liquid Capital Corp. blog. (If you missed it, read Part 1 here.) Your email program has launched. Your first campaign enticed two old customers to reach out. Several current customers and colleagues sent you a note to say nice […]
Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and services you offer. To be effective, email content needs to generate clicks, create conversions, and keep your audience interested. Sharing interesting, helpful, informational, original content should be the backbone of […]
Your company is launching a new product and you know that an email marketing campaign is the best way to get the word out to customers and prospective customers. The team works hard discussing the requirements and goals of the campaign, perfecting the overall tone and message. You draft clear, powerful copy, add some eye-catching […]
Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous customers, as well as potential clients that have expressed an interest in your product or service. You can utilize an email marketing campaign to tell everyone about an upcoming event, a new service, a […]
Catchy subject lines and targeted campaigns are essential tactics for improving open rates, but there is much more you can do and it won’t require a lot of heavy lifting. So if you don’t have a lot of time or resources to dedicate to your email campaigns but know they need work, we’re here to […]
