Tag Archives: improving open rates

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

It doesn’t matter how fantastic your product or service is; if you can’t get clients to connect with your brand, you’ll never get the opportunity to sell to them. Marketing and branding your business appropriately is your business’s greatest weapon when it comes to customer engagement, as it helps quickly and clearly communicate who you […]

Moving Beyond Vanity Metrics: The Next Level of Numbers That Matter

If you’re marketing your business on the web or via email, you’re likely paying attention to vanity metrics. These numbers let you know how many viewers opened your email, how many people clicked a link, the amount of traffic to the various pages of your website, and so on. Vanity metrics have been praised by […]

Fast Facts About Email Frequency: How Much is Too Much?

Even in the age of social media, email marketing is king. Forrester reports that potential clients are two times more likely to sign up for your company’s email list than they are to interact with you on a platform such as Facebook. Once they sign up for your email list, the returns are significant. Businesses […]

It’s a Thin Line Between Open and Delete — The Keys to Improving Open Rates

Catchy subject lines and targeted campaigns are essential tactics for improving open rates, but there is much more you can do and it won’t require a lot of heavy lifting. So if you don’t have a lot of time or resources to dedicate to your email campaigns but know they need work, we’re here to […]