Tag Archives: email still matters

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

It doesn’t matter how fantastic your product or service is; if you can’t get clients to connect with your brand, you’ll never get the opportunity to sell to them. Marketing and branding your business appropriately is your business’s greatest weapon when it comes to customer engagement, as it helps quickly and clearly communicate who you […]

Why Email Still Matters — Busting the Myths and Misconceptions About Email Marketing

Why Email Still Matters — Busting the Myths and Misconceptions About Email Marketing “Email is dead.” As a marketer or someone in sales, service, or just business in general, you may have heard this statement before. And, yes, our attention spans are waning and we’ve all become digital multi-taskers, juggling a multitude of documents, websites, […]