Tag Archives: email marketing strategy

Connecting Blogging and Email Marketing

Email marketing is one important tool in your online customer communication arsenal. It’s also essential that you have a well-designed website that’s easy to navigate. Another must these days is a constant social media presence, as most companies have an employee or marketing partner that posts articles and news, and responds to queries and comments […]

Turbo Charge Your Email Marketing with these Best Practices

By Cathy Cain-Blank This is Part 2 of the “Do-it-Right Email Marketing” series, originally published on the Liquid Capital Corp. blog. (If you missed it, read Part 1 here.) Your email program has launched. Your first campaign enticed two old customers to reach out. Several current customers and colleagues sent you a note to say nice […]

Email Deliverability: How to Ensure People Actually Receive Your Messages

No matter how wonderful your email marketing campaign is, if your email deliverability rates are low, that means your contacts aren’t seeing your messages. Typically, this is because your company’s emails are being bounced directly into the spam or junk bin. A 2016 study conducted by EveryAction determined that across 55 organizations, 18.21 percent of […]

4 Steps to Launch Your Company’s New Email Marketing Program

By Cathy Cain-Blank This is Part 1 of the “Do-it-Right Email Marketing” series, originally published on the Liquid Capital Corp. blog. Do you have customers who might benefit from hearing from you more often? Inactive customers you’d love to try to re-engage? Prospects who ignore your phone calls? If so, it’s probably time to launch […]

How to Create an Engaging B2B Email Newsletter

Think about an average day in the life of your email inbox. Amidst all of the spam, advertisements for new products and services offered by businesses you’ve worked with in the past, invitations to workshops and conferences, as well as personal messages, how many of those emails do you open? What does it take to […]

What are Email Spam Words (and How Can You Avoid Them)?

No matter how much time, money, and creativity your organization puts into an email marketing campaign, it won’t amount to anything if a large number of your emails end up in your recipients’ spam folders. According to Constant Contact, the email open rate across all industries is 17.62 percent. (NOTE: If you follow best practices, […]

Hire In-House or Outsource: Who Should Handle Your Email Marketing?

When deciding how your business will handle email marketing, you’re presented with three choices: have one of your current employees take up the challenge, hire someone new to fill the role, or contract with an outside firm. While each option has its advantages and disadvantages, there are many reasons why hiring outside experts is often the […]

Take the “Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn’t easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospects and current/former clients. With this in mind, your marketing can quickly become all about you, with messages that tout your latest product, upcoming event, or a new field your business will soon branch into. […]

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

It doesn’t matter how fantastic your product or service is; if you can’t get clients to connect with your brand, you’ll never get the opportunity to sell to them. Marketing and branding your business appropriately is your business’s greatest weapon when it comes to customer engagement, as it helps quickly and clearly communicate who you […]

Video Production Tips for Small Businesses on a Budget

In our video on “Do-it-Right Email Marketing,” we give tips on how to be successful at engaging your client base through email, starting with building your list properly and guiding you all the way through the completion of your campaign. One of the tips we touch on is that in email marketing, content really matters. […]