Tag Archives: email marketing preferences

Hire In-House or Outsource: Who Should Handle Your Email Marketing?

When deciding how your business will handle email marketing, you’re presented with three choices: have one of your current employees take up the challenge, hire someone new to fill the role, or contract with an outside firm. While each option has its advantages and disadvantages, there are many reasons why hiring outside experts is often the […]

Using A/B Testing to Create Email Marketing That Gets an A+

Your company is launching a new product and you know that an email marketing campaign is the best way to get the word out to customers and prospective customers. The team works hard discussing the requirements and goals of the campaign, perfecting the overall tone and message. You draft clear, powerful copy, add some eye-catching […]

Fast Facts About Email Frequency: How Much is Too Much?

Even in the age of social media, email marketing is king. Forrester reports that potential clients are two times more likely to sign up for your company’s email list than they are to interact with you on a platform such as Facebook. Once they sign up for your email list, the returns are significant. Businesses […]