Tag Archives: email marketing metrics

Are You Using Calls to Action in Your Email Campaigns?

Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous customers, as well as potential clients that have expressed an interest in your product or service. You can utilize an email marketing campaign to tell everyone about an upcoming event, a new service, a […]

Moving Beyond Vanity Metrics: The Next Level of Numbers That Matter

If you’re marketing your business on the web or via email, you’re likely paying attention to vanity metrics. These numbers let you know how many viewers opened your email, how many people clicked a link, the amount of traffic to the various pages of your website, and so on. Vanity metrics have been praised by […]

How to Properly Analyze and Measure Email Marketing Campaigns

You’re creating and curating great email content and you’re crafting attention-grabbing subject lines. When you hit send on that email marketing campaign, you think you’re on your way to success. But if you don’t know how to properly analyze and measure email marketing campaigns, you’ll never know for sure. So … how do you go […]