Tag Archives: curate content

Why You Should Be Re-purposing Your Email Marketing Content on LinkedIn

The quest to produce fresh, relevant, and interesting content for your business audience is — let’s face it — never-ending. Over time, it can become challenging and you can begin running short on ideas. Re-purposing your content between your emails, blogs, and social media accounts will make life easier and extend your reach. One platform […]

Why Your E-mail Marketing Should Include Curated Content

Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and services you offer. To be effective, email content needs to generate clicks, create conversions, and keep your audience interested. Sharing interesting, helpful, informational, original content should be the backbone of […]

Take the “Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn’t easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospects and current/former clients. With this in mind, your marketing can quickly become all about you, with messages that tout your latest product, upcoming event, or a new field your business will soon branch into. […]

It’s a Thin Line Between Open and Delete — The Keys to Improving Open Rates

Catchy subject lines and targeted campaigns are essential tactics for improving open rates, but there is much more you can do and it won’t require a lot of heavy lifting. So if you don’t have a lot of time or resources to dedicate to your email campaigns but know they need work, we’re here to […]