Tag Archives: Content

Why Your E-mail Marketing Should Include Curated Content

Email marketing is a tool that enables your business to reach out to current customers that have yet to explore some of the products and services you offer. To be effective, email content needs to generate clicks, create conversions, and keep your audience interested. Sharing interesting, helpful, informational, original content should be the backbone of […]

Take the “Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn’t easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospects and current/former clients. With this in mind, your marketing can quickly become all about you, with messages that tout your latest product, upcoming event, or a new field your business will soon branch into. […]