Today, a large percentage of buyers take their keyboard, tablet or phone in hand to find a solution to their problem. They type out questions and rely on the search engine results pages to help identify potential vendors. They read website pages, download e-books, watch videos and recordings of webinars, follow companies on social media, complete checklists, and study reviews. By the time they select a few companies to reach out to – live or online – they are well into their purchasing journey.
Of course you do! But if your site doesn’t offer substantive, meaningful, helpful content, how can you attract prospective buyers and convert them into leads? (Rhetorical question: you can’t.)
It’s a question every organization should answer on a periodic basis. But many companies develop their site as a brochure site and forget about it except for occasional essential updates (e.g., if they relocate their office and need to update their address on their Contact page).
Given the volume of online research that takes place by today’s buyers, it’s more important than ever to have a website that works effectively 24/7. See below for ways to evaluate your site’s functionality and usefulness.
WE’LL AUDIT YOUR WEBSITE
Maybe it needs a redesign. Or new content. Maybe it needs both. Either way, we’ll discuss your site, your goals, your challenges, and your audience in order to present you with options based on how quickly you want more leads and what your budget will allow.
WE’LL DEVELOP A NEW SITEMAP
Whether we plan to add a blog, create a resource section, revamp your existing Product/Service pages, or set up a series of landing pages to capture visitors’ contact information, we’ll map out a plan to ensure we’re on the same, um, site page.
WE’LL CREATE NEW CONTENT, A NEW DESIGN, OR BOTH
What do you think came first — the chicken or the egg? With web development, sometimes it’s the content that drives the design, other times the design dictates the copy. We’re accustomed to both approaches and will work on your site however it makes the most sense.
WE’LL BUILD OR REBUILD YOUR SITE.
WordPress is our CMS platform of choice. We’ll set up a staging site (a clone of your live site) to build your new site. This ensures that the new features work properly prior to going live. After your site is complete we’ll migrate it to your preferred hosting company or one of ours (e.g., WP Engine, GoDaddy, HostGator).