Should the articles in our email link to landing pages?

If your email includes a few blurbs that link to blog posts, naturally you need to take your readers to your blog to read the pieces in their entirety. The good news is you’ll know who clicks through to each post. This type of set up is company-centered, and that’s what we don’t like about it. If you’re the recipient of the email, you may not want to be forced to leave your email client (program) to finish reading a story. So if it’s not necessary to include a “read more” link, don’t. Just make sure that your email template includes navigation links to key pages on your site.

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