Author Archives: Cathy Cain-Blank

Take the “Is It for Us or for Them?” Challenge

Creating a successful email marketing campaign isn’t easy. Obviously, the goal of every campaign is to engage and ultimately sell to prospects and current/former clients. With this in mind, your marketing can quickly become all about you, with messages that tout your latest product, upcoming event, or a new field your business will soon branch into. […]

Fuchsia, Blue, or Lime Green? The Role That Color Plays in Branding

It doesn’t matter how fantastic your product or service is; if you can’t get clients to connect with your brand, you’ll never get the opportunity to sell to them. Marketing and branding your business appropriately is your business’s greatest weapon when it comes to customer engagement, as it helps quickly and clearly communicate who you […]

Video Production Tips for Small Businesses on a Budget

In our video on “Do-it-Right Email Marketing,” we give tips on how to be successful at engaging your client base through email, starting with building your list properly and guiding you all the way through the completion of your campaign. One of the tips we touch on is that in email marketing, content really matters. […]

Case Study: Thank You Email Campaign

Who We Helped Paper Tiger Document Solutions is a Chicago-area document shredding and storage company serving businesses and consumers. A Bit of Background A few years ago, in response to a growing number of calls from prospects with small quantities of documents to shred, Paper Tiger decided to offer a once-a-month, drop-in Saturday shredding service. […]

Using A/B Testing to Create Email Marketing That Gets an A+

Your company is launching a new product and you know that an email marketing campaign is the best way to get the word out to customers and prospective customers. The team works hard discussing the requirements and goals of the campaign, perfecting the overall tone and message. You draft clear, powerful copy, add some eye-catching […]

Are You Using Calls to Action in Your Email Campaigns?

Many businesses use email marketing campaigns as part of their marketing strategy. They’re an effective way to follow up with previous customers, as well as potential clients that have expressed an interest in your product or service. You can utilize an email marketing campaign to tell everyone about an upcoming event, a new service, a […]

Moving Beyond Vanity Metrics: The Next Level of Numbers That Matter

If you’re marketing your business on the web or via email, you’re likely paying attention to vanity metrics. These numbers let you know how many viewers opened your email, how many people clicked a link, the amount of traffic to the various pages of your website, and so on. Vanity metrics have been praised by […]

Fast Facts About Email Frequency: How Much is Too Much?

Even in the age of social media, email marketing is king. Forrester reports that potential clients are two times more likely to sign up for your company’s email list than they are to interact with you on a platform such as Facebook. Once they sign up for your email list, the returns are significant. Businesses […]

Tips for Improving Email Click-Through Rates

Ok. You’ve got a growing email list. Your subject lines are on point and you’re getting your audience to open your emails. You’re in good shape, right? Not so fast. Getting your customers/clients and prospects to open your emails is only the first step (albeit a big one). Now that you’ve got their attention, what […]

It’s a Thin Line Between Open and Delete — The Keys to Improving Open Rates

Catchy subject lines and targeted campaigns are essential tactics for improving open rates, but there is much more you can do and it won’t require a lot of heavy lifting. So if you don’t have a lot of time or resources to dedicate to your email campaigns but know they need work, we’re here to […]