In an ideal world, every promotional products distributorship would have a full-time marketing communications specialist whose responsibilities include developing ways to stay in frequent contact with clients and prospects.

Unfortunately, few have this luxury. And most distributors are so busy selling and making sure orders go smoothly they have little time to dedicate to maintaining relationships. It’s hard to squeeze in “just-wanted-to-say-hello!” telephone calls, let alone handwritten notes. Sharing ideas or case histories? Good wishes on major holidays? That’s really a stretch.

Next thing you know, months have passed. Clients you envisioned converting into key accounts remain on the “B” list or have moved to the “C” list (ouch!). Good prospects stop taking your calls. If only you had a program in place for staying top of mind…

In January 2005, CC Marketing and Communications launched Keep in Touch™, a turnkey e-newsletter service designed to help distributors retain clients, convert prospects into buyers and renew ties with inactive clients. Distributors quickly discovered how easy it was to pitch ideas about the countless ways promotional products and gifts can help businesses achieve their goals. Month after month, distributors demonstrate to their target audience that they are a source for promotional ideas and knowledge – not just products.

Today CC Marketing and Communications also offers Custom E-Flyers and Custom or Stock E-Ads. (And, yes, we also develop print marketing communications – just ask.) We do the writing, design, HTML coding, testing and distribution of each E-Communication. All you are responsible for is making a few decisions at the start and maintaining your contact list. It’s that simple!

	Like the concept? To learn more about Keep in Touch E-Newsletters click on any of the links below or call us at 866-467-9991 and press 1# for sales!
To learn more about Keep in Touch E-Flyers or E-Ads, click here.